I have been asked this question many, many times by those thinking about starting a windshield repair business: Why should I start a windshield repair business instead of some other type of business?
The boy stopped for a moment and gazed one more time at his best friend's house. He was sure that his friend was watching him out one of the windshield repair near me trying to hide his tears. The boy began to peddle his bike on down the street, making sure to not look back at his friend's house.
You're also competing against the big boys out there... The safelite's and other big companies who seem to have an unlimited advertising budget. Some getting into this industry become intimidated by the big boys and their big advertising budgets. But you don't have to be concerned about that if you market your business correctly.
Let's take a look at why their story doesn't add up. Say you pay $200-$600 for the windshield repair kit. After deducting their cost to manufacture the kit, they will be left with a profit of a certain amount. Now, out of that profit they have to pay advertising expenses and employee's.
On most car windows there is a small triangle printed from the manufacturer. Under the fix auto glass repair serial number is a small point with a number. This is the year of manufacture of the window. With popular car models this figure represents the model year. For example a 7 would indicate a model from 1997. If one window has an alternative number it may mean that the window has been replaced due chip or crack damage (windshield) or burglary (side window). If the windshield and side window have a different number from the rest of the windows, this could mean that the car has had a collision. Due to damage the windows have been replaced.
Clean up the front yard. Mow the grass. In the winter, shovel the driveway and the sidewalk. In the summer, add some flower pots. Wash the windows and window screens. Repaint the front steps.
Just a month earlier, we were talking about this tree. That it was time to come down. The grass wouldn't grow, it affected our other tree's growth on one side, and it wasn't a long living tree. Rick actually had begun the quote request on tree removal from a few vendors. And while I was relaxing in the wind that night, I was still debating on whether or not I was ready for the tree to go. I really liked that tree. It blocked my back door neighbor's view into our yard. It brought robins, cardinals, blue jays, and mourning doves to the yard. It displayed fiery red leaves in the fall and bright white buds in the spring. Well, Mother Nature settled my debate for me!
America is the land of opportunity but that doesn't guarantee success. Trying to start a windshield repair business on your own without any marketing guidance or help is a recipe for failure. Sure, you'll get a thin marketing manual with the repair kit you order from XYZ windshield repair company. But, more than likely it's outdated and not going to be much help. Believe me I know. I wasted more money on marketing my business using the marketing ideas I was given when I purchased my repair kit than I care to remember.
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